Personalize using postMessage

PostMessage is a safe method to communicate between different domains, for example between a website and an embedded Ivory player (iFrame). This allows you to personalize video’s realtime. The data is sent directly from a webpage to the iFrame, ensuring that the data remains client-side. This technique is preferable when you wish to extract information from a webpage without having to save it in the Ivory Studio environment. The advantage of this technique is that all personal data is saved in the customers own digital environment (personal systems, websites, data warehouses, etc.) so that no personal data is shared with third parties. This construction is compatible with policy around data security as prescribed by the GDPR (AVG in Dutch).

We have provided a visual representation of the diverse lines of communication± 

Configurating the video project

Firstly, a video project has to be created, wherein the desired variables have to be configured. You can add these in the form of ‘tags’ if they consist of forms of textual personalization, or within the variable trigger if the aim is to create segments of scenes or images

You can read how to configurate tags hier. You can read how to use the variable trigger hier.

Embed a video with a custom code

Step 1. Providing the code with variables

To make the player communicate with a website, a conversion had to take place between the variables as defined in the website, and the variables as configured in the Ivory Studio project. You can use the example of the script provided below. Adjust the code with the variables of your choice.<script>

1. window.addEventListener("message", receiveMessage, false); 
2. function sendMessage(name, obj) {
3.  document.getElementById("iv_iframe").contentWindow.postMessage(
4.  JSON.stringify({ type: name, data: obj }), "*");
5. }
6. function receiveMessage(msg) {
7.  msg = JSON.parse(msg.data);
8.  
9.  if(msg.type == "videoLoaded") {
10.   var obj = {
11. "ivory-variabele_1" : "klant-variabele_x",
12. "ivory-variabele_2" : "klant-variabele_y" ",
13. "ivory-variabele_3"" : "klant-variabele_z"
14.   }
15.   sendMessage( "variables", obj );
16.  }
17. }
18. </script>

Step 2. Placing the embed code

Publish the project and place the embedded code on the website, together with the custom code. It does not matter which variant of the embedded code you use. Attention: the custom code from Step 1. has to be listed before the iFrame code.

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